26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)

26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)

It’s Guest Post Time!
Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start. 


Source: Avalaunch Media
Found via: Search Engine Land 
If you can’t see the Infographic or just want a handy cut and paste summary of the key points then the types of advert variations they suggest are:
Dynamic keyword insertion
Irregular punctuation
Use all the ad space
Use little ad space
Display a subdomain
Display a subfolder
Use quotation marks
Ask a Question
Use unique selling propositions
Do the opposite of competition
Make offers time sensitive
Add seasonal ad copy
Add a short testimonial
Use social proof
Add a call to action
Use pricing in the ad
Add a discount
Use reverse headlines (e.g. Don’t Do This)
Be funny or silly
Use a scary tone
Make your ad rhyme
Use alliteration
Use copyright or Trademark symbols
Mention the benefits of using you
Add the word “Recommended”
Explain you are the official site
If you have other ideas for split tests then please leave them below.
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